The PMM Toolkit

👋Hey product marketers & startup operators

No more template shopping only to find it doesn't work. This is the ultimate toolkit for founding teams and operators wanting to launch products with solid product marketing foundations.

What do you get?

✨ 16+ expertly crafted templates built by seasoned product marketers
✨ 10 video walk-throughs to guide you on how to use each template

✨ Available in a Figma file ready to go, or as a PDF

plus

✨ 3 bonus product marketing templates

Why this toolkit?

Building market and customer knowledge is hard. Getting team alignment is even harder. The toolkit provides the mental models and documentation to help you:

1. Uncover your market in a methodic way
2. Find and research your customers
3. Build your GTM plan and run effective launches

What's in the toolkit?

1. The framework — how to use the toolkit to build the foundations of a GTM strategy
2. The product marketing canvas (your strategy one pager)
3. Market snapshot
4. Competitor overview
5. Messaging map
6. Sales battlecard
7. Competitive positioning
8. Archetypes (a more comprehensive buyer persona)
9. Buyer's journey map
10. Launch messaging one pager
11. GTM checklist
12. GTM process
13. Customer interview guide
14. BONUS:
    • Simple business case
    • Product business case
    • Product marketing job description
      

What they've said:

"The PMM Toolkit is a very thorough blueprint to bring a product to market. If yo'ure a startup founder, it's a goldmine of knowledge informed by some of the sharpest operators in tech. As a marketer, if shows you all the aspects of product marketing that are crucial to drive awareness, consideration and ultimately adoption of your product. I'm constantly looking for ways to upskill my team and this toolkit is a no brainer." — Tom Mansfield, Marketing Director @ Zoomo

"The PMM Toolkit provides a framework to help you focus and accelerate value quickly. You don't have to waste valuable time in a startup testing too many options. Instead, you can use the toolkit and bring valuable insights to the business sooner. The competitor framework, in particular, helped us not go down research rabbit holes. The toolkit is so well structured, with each section being self-explanatory with detailed directions, that it made it easy for me to share with my colleagues." — Katrina Youdale, Marketing @ RoboAI

"This toolkit is a must-have for excellence in Product Marketing Management. The local, easy-to-apply frameworks enable you to approach the most complex of markets or strategic challenges, and output clear, actionable direction your stakeholders are onboard with. It's a ready-made accelerant for any top PMM — whether you're just starting out, or an industry veteran." — Elizabeth Obee, Head of Marketing @ Vouch

"I can use this toolkit to accelerate the growth of a PMM and ensure they start delivering quickly, with strong foundations in place from the start." — Michelle Langelaan, Head of Marketing @ FrankieOne

About us:

The Product Marketing Toolkit is the brainchild of two seasoned product marketing leaders – Angela Catalan and Tania Clarke.

Frustrated by the lack of a consistent approach to how product marketing is practised, they’ve combined their decades of experience and know-how to pull together the ultimate product marketing toolkit that works. Through the guided toolkit, you can confidently launch your product that is built on strong product marketing foundations.